EMT Practice Test

1. Question Content...

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Question1: The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?

Question2: U+, a retail bank, recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank does not want any bias except to satisfy the eligibility condition Age >=18. As a Decisioning Consultant, how will you configure the ethical bias policy to allow a minimum bias on age?

Question3: MyCo, a telecom company, wants to present their customers on Facebook with customer-centric mobile internet offers.
What action must MyCo take to meet this business requirement?

Question4: Which statement best describes the goal of Next-Best-Action?

Question5: A bank wants to leverage Pega Customer Decision Hub's Next-Best-Action capability to promote new offers to each customer on their website. Which artifact do you need to configure to manage the communication between the Customer Decision Hub and external channels?

Question6: Myco, a telco, currently promotes 24-month contracts with a free handset plus data plan, for example, MyPhone 11 and unlimited calls and data. The business structure has a sales issue/plans group that contains all actions, which are currently handsets.
Now, the company wants to introduce some new plans without handsets. So, the term handsets no longer applies to the new actions. At what level in the hierarchy can you rename the plans to reflect the new situation?

Question7: MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to
customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

Question8: A bank has chosen an email service provider to deliver the offer messages selected by Pega Customer Decision Hub.
The service provider prefers that the bank uploads a file per batch of customers to a cloud storage location, either on Microsoft Azure or Amazon S3.
As a consultant working on the project representing the bank, what is your response?

Question9: Which statement is true about email treatments?

Question10: U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score.
The automatic approval of credit card limits are processed based on the following criteria set by the bank:

The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200".
As a Strategy Designer, how do you implement this change?

Question11: U+ Bank promotes credit card offers on its website and uses Pega Customer Decision Hub to personalize the offer for every customer. Now, the bank wants to lower the number of customers that leave the bank by showing a proactive retention offer to high churn risk customers instead. As an NBA analyst, you are tasked with creating a new applicability setting to comply with the new business rule. Which business issue or issues do you modify?

Question12: There are two segments: segments A and Segments B.
The segments A references the segment B.
Which configurations is necessary to make sure that segment B is automatically refreshes when segment A is refreshed?

Question13: Pega customer Decision Hub enables organizations to make Next-Best decisions. To which type of a decision is Next-Best-Action applied?

Question14: U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. Now the bank wants to limit the number of emails sent to their customers irrespective of past outcomes with a particular offer and customer. Which of the following options allows you to implement this business requirement?

Question15: Reference module: Creating and understanding decision strategies
In a decision strategy, to use a customer property in an expression, you _____.

Question16: Reference module: Sending offer emails
What is best practice for designing an action flow?

Question17: Reference module: Creating eligibility rules using customer risk segments.
U+ Bank uses a decision table to return a label for a customer. Examine this decision table and select which label is returned for a customer with a credit score of 115 and an average balance of 15000.

Question18: Reference module: Creating and understanding decision strategies.
What does a dotted line from a Group By component to a Filter component mean?

Question19: An outbound run identifies 150 Standard card offers, 75 on email, and 75 on the SMS channel.

If the following volume constraint is applied, how many actions are delivered by the outbound run?

Question20: MyCo, a telecom company, wants to send promotional emails to give away phone accessories. The accessories can only be given away in batches of 50. When the stock in a batch is completed, a new batch can be promoted again.
You have decided to use volume constraint to limit the number of actions in a batch.
To meet the business requirement, what Reset Interval setting do you select?

Question21: An outbound run identifies 100 Standard Card offers, 50 on email and 50 on the SMS channel. If the above volume constraint is applied, how many actions will be delivered by the outbound run?

Question22: HOTSPOT
In the Answer Area, select the correct engagement policy for each condition.

Question23: A bank wants to present the Rewards Card offer on the top right of the customers' account page when they log in. Select the placement type of the treatment design.

Question24: Which two of these statements is true about Value Finder? (Choose Two)

Question25: In a Decisioning Strategy, which decision component is required to enable access to the Customer properties like age, income, etc.?

Question26: Reference module: Testing engagement policy conditions using audience simulation.
As a Decisioning Consultant, you are tasked with running an audience simulation to test the engagement policy conditions. Which of following statements is true when the simulation scope is Audience simulation with engagement policy and arbitration?

Question27: Reference module: Sending offer emails
U+ Bank currently uses Next-Best-Action Designer to manage 1:1 customer engagement in the web channel.
The bank would like to promote the same offers in email. Which two additional configurations are needed in Next-Best-Action Designer to promote the offers in email? (Choose Two)

Question28: A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.
If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

Question29: Reference module: Next-Best-Action in an omnichannel environment
A bank uses Pega Customer Service in its contact center. When a call comes in, it is routed to a service representative. Once the service representative accepts the call, the Customer Decision Hub (CDH) determines the Next-Best-Action to be offered to the customer. What two pieces of information is used by the Customer Decision Hub to determine the Next-Best-Action recommendations? (Choose Two)

Question30: Myco, a telecom company, has recently implemented Pega Customer Decision Hub. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?

Question31: A customer contacts a bank to resolve a credit card dispute. After dispute resolution, Next-Best-Action displays a set of sales offers that a Customer Service Representative can present to the customer.
Which feature of Next-Best-Action helps the Customer Service Representative decide on the offer to present to the customer?

Question32: MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?

Question33: U+ Bank, a retail bank, uses the always-on outbound approach to send outbound messages on different channels such as email, SMS, and push notifications. There are a variety of action flow patterns in use to meet various business and channel integrations requirements.
Due to technical reasons, the bank wants to temporarily suspend sending outbound messages and instead write the selected customers and action details to a database table for later offline processing.
What is the most efficient way to meet this requirement?

Question34: In the Answer Area, select the correct engagement policy for each condition.

Question35: MyCo, a telecommunications company, wants to present customers with a free 2GB data offer when contacting the call center for mobile number portability. Which arbitration factor do you configure to implement this requirement?

Question36: Myco, a telecommunications company, has introduced new data plans for students. The company wants to present offers to customers based on the responses of a test group that already received the offer. Which arbitration factor do you configure to implement this requirement?

Question37: U+, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. They have unit-tests in place using persona tests.
The bank has recently added new engagement policy conditions to present credit cards to qualified customers and re executed the tests. They see failures in the tests. What do they do next?

Question38: U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.

Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?

Question39: U+ Bank uses a Next-Best-Action decision strategy to automatically approve credit card limit changes requested by customers. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank:

The bank wants to change the threshold value for the USD 2000 credit limit from "<175" to "<200".
As a Strategy Designer, how do you implement this change?

Question40: U+ Bank has recently introduced a few mortgage offers that are presented to qualified customers on its website- The business now wants to prevent offer overexposure, as overexposure negatively impacts the customer experience.
Select the correct suppression rule for the requirement: If a customer has clicked on any of the mortgage offers a total of three times in the last 7 days, do not show any mortgage offers to that customer for the next 10 days.

Question41: A marketer created a segment as the starting population for the outbound schedule. In Options and Schedule, she enabled the Refreshable Segment option. What does this option do?

Question42: U+ Bank has decided to use the Pega Customer Decision Hub to recommend more relevant banner ads to its customers when they visit the personal portal.
Select each placement type on the left and drag it to the correct requirement on the right.

Question43: U+ Bank's marketing department wants to promote various auto loan offers to qualified customers on its website by using the Pega Customer Decision Hub. The bank wants to show the offers on the customer's account page when customers log in to their account. The bank has defined several conditions customers must satisfy to see these auto loan offers.
As a decisioning consultant, which two of the following configurations do you implement to achieve the business requirement? (Choose Two)

Question44: U+ Bank, a retail bank, offers the Standard card, the Rewards card and the Rewards Plus card to its customers.
The bank wants to display the banner for the offer that each customer is most likely to click; therefore, their Arbitration uses Propensity from the AI models. If you are debugging the Next-Best-Action decision strategy, which strategy component will show you if the result of the Arbitration is correct?

Question45: Reference module: Sharing action details with third-party distributors.
A bank has chosen an email service provider to deliver the offer messages selected by Pega Customer Decision Hub. The service provider prefers that the bank uploads a file per batch of customers to a cloud storage location, either on Microsoft Azure or Amazon S3. As a consultant working on the project representing the bank, what is your response?

Question46: Myco, a telco, wants to present their customers with new credit card offers - the Diamond card, the Platinum card, and the Gold card - on their web portal. As a decisioning consultant, you want to determine which will be the best performing action by running a distribution test. In this scenario, which report will test this requirement?

Question47: Reference module: Leveraging predictive model.
U+, a retail bank, wants to show a retention offer to customers who are likely to leave the bank in the near future based on historical customer interaction data. Which type of model do you use to implement this requirement?

Question48: Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)

Question49: U + Bank, a retail bank, has applied business weight to their credit card offers to manually nudge the offers.
The bank analyzes the effect of the change in Scenario Planner. The following image shows the projected reach and responses of the cards in the comparison mode. How many customers are likely to accept the Standard card?

Question50: U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?

Question51: A bank wants to leverage Pega Customer Decision Hub's Next-Best-Action capability to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?

Question52: Reference module: Defining an action for outbound
Which statement is true about email treatments?

Question53: A strategy designer has created 10 actions in the Sales/Credit Cards group and 10 actions in the Sales/Mortgages group. He would like to import all 10 actions from the Credit Cards group and only two actions from the Mortgage group into one decision strategy. What is the minimum number of Proposition Data components he needs to use in his strategy?

Question54: In Pega Customer Decision Hub, the characteristics of an action are defined by using

Question55: MyCo, a telco, wants to offer a Fiber Optic Cable package only to customers who live in towns that have fiber optic cable available. Which engagement policy condition best suits this requirement?

Question56: The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

According to the decision strategy, what is the output of component in the blank space highlighted in red?

Question57: U+, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. To show the offers per the bank's requirements, the bank added all existing contact policy conditions. What is the immediate next step they should take?

Question58: Reference module: Analyzing customer distribution using Pega Value Finder.
Myco, a telco, is working on implementing a project in which post-paid offers are presented to qualified customers. In the build stage of the ideation, the business wants to look for new opportunities to improve marketing. As a Decisioning Consultant, which simulation do you run to meet the requirement?

Question59: A bank developed a scorecard to automate the loan approval process. In the scorecard rule, there is a classification implemented using three score bands: Not Approved, Refer to Manager, and Approved. Which property allows you to use the result of this classification in a decision strategy?

Question60: MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?

Question61: MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website.
The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

Question62: The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

According to the decision strategy, what is the output of component in the blank space highlighted in red?

Question63: In the primary schedule recurrence configuration, what does the Refresh the audience option mean?

Question64: A bank wants to leverage the Next-Best-Action capability of Pega Customer Decision Hub to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?